Decide whether a portfolio link belongs there at all
A portfolio link is most useful when the job values visible work: design, writing, photography, software, marketing, architecture, and similar fields where a reader benefits from seeing samples rather than only reading descriptions. Indeed's guidance on sending a portfolio notes that employers can use those samples to judge creativity, problem-solving, and communication in ways a resume alone cannot show.
If the work is not central to the role, a link can still be worth one line, but it should not crowd the page. The common mistake is adding a link to a personal site that is half-finished, password-protected, or unrelated to the job. A link that disappoints a curious reader is worse than no link at all, so only include one you can stand behind.
Put the link where a reader will actually find it
When the portfolio is a primary selling point, place the clean URL in the header beside your email, phone, and location. Indeed recommends giving recipients a simple web address they can visit, and a plain-text URL in the contact block survives both a quick human skim and an application system that strips formatting. Avoid hiding it behind vague text such as “click here” or a link shortener that gives no clue where it leads.
When the portfolio supports one specific project or role, repeat the same URL once in that entry so the reader has context for what they will see. Keep the label short and descriptive, for example “Portfolio: yourname.com” or “Writing samples: yourname.com/writing”, rather than a long tracking string. One clear link in each relevant place is enough; pasting the same address into every bullet looks cluttered.
Keep the destination ready and consistent
Before applying, open every link on a phone and a desktop, and confirm the page loads quickly and shows your best, most relevant work first. Indeed advises keeping a portfolio concise so a reader reviewing many applications can scan it fast and grasp the main point. Remove old pieces that no longer represent your direction, and make sure any file you attach opens without a special program.
Your resume, portfolio, and LinkedIn profile should tell the same story about your name, title, and experience. If the site names a different headline or shows work you have since moved past, the mismatch creates doubt. Update the site whenever you update the resume, and keep one link you control so the address works years from now.
Sources consulted
This guide is an original synthesis of the following career guidance. Read the source material for its full context.